So you have started blogging? Because you know it is good for business, right?
But what do you do with your blog? Once you hit publish, who is going to see it?
If you are running a business, the most important thing is to get traffic to your page. You need people to find you.
It doesn’t matter how good your content is, how valuable the information is that you are giving, if no one sees it, it is worthless. Well, it may have exercised you mentally, but it will not progress your business at all.
So you need to get it out there.
There are seven main points you need to take into account regarding getting your blog seen.
1. Your target market.
You need to know who you are aiming your content at.
- their age and stage in life: are they at college, unemployed, single parents, young children, teenage children, retired
- their interests: any particular sport, exercise, weight loss, gardening, cars, motorbikes, organic food, books, stamp or medal collecting,music crafts : any particular crafts, fashion, shoes, beauty, spirituality, history … you will know your own interests. Do something you have a leaning towards, or you will not be able to sustain your enthusiasm over time.
- Remember, the narrower the target market, the more dedicated your followers, but the less of a market there will be. It may be wise to be fairly wide to start with, until you get established in your niche.
What you are sharing and promoting has to resonate with who you are trying to attract.
2. What is your goal of sharing?
Are you wanting to educate, help or just entertain? Whichever it may be, to stay within one broad subject matter is a good idea. If you have decided your target market, but the content of your blog sometimes is on another subject then you will lose your followers. They can’t rely on you for what they are wanting. If you are blogging on quilting, and then one day talk about dogs, that will confuse your readers. Then a few days later your content is about gardening, they will be gone!
Similarly, related to knowing your public, your social media sharing has to be appropriate for your subject, and if your subject keeps changing, then your posts will be passed over.
Blog often and consistently on one subject, and make sure your key words are appropriate. People will get to know that you can deliver.
3. Make your content STAND OUT.
Make your post compelling. You only have a few seconds to get someone’s attention as they scroll through posts on facebook or twitter.
Consider whether it is something that will catch your eye that you would stop to read.
4. Give value.
You will read this time and time again.
- How often have you read a blog post, and thought:
Ah! that’s a good idea, I will try that.
- or you were doing something and then thought:
hold on, I’ve read about that in a blog, I’ll look back at it.
- or you read something motivational, and liked the way that person wrote
Those are the blogs that you are likely to bookmark, or sign up for, because their content was of value to you, and helped you.
And that is what you can do for others.
5. Make it easy on the eye
Don’t have dense chunks of text. No one wants to read that, and they will pass it over.
Have graphics that are relevant, break things up and add some colour.
Make people enjoy being on your site, so that they want to come back, and they want to share.
6. Get your linking right.
This is really important. You can have the prettiest, best written text on the web, but if the search engines can’t find you, then the readers won’t find you either.
I personally found this difficult initially, but like all skills, you can learn it, and the more you do it, review it and change it, the more proficient you will be at it
Linkage also means
linkage to previous blogs of yours: people will stay on your pages longer
linkage to blogs of others: you must credit people with their work if you are quoting or referencing them.
7. Social Media Sharing: otherwise called syndication and Interaction with other users
- more readers and traffic to your blog
- wider sharing of your content
- new audiences to see it
and in time
- to receive quality links from reputable sites and achieve expert status: yes it does happen!
You need to put your blog onto every social media site that you are on. And you should be on as many sites as you can deal with. The main ones, of course and Facebook and Twitter, with google +, LinkedIn, pinterest, and instagram also there, but there are many other sites. Try different ones to see which you like using, and which you think are effective for you.
Go and post on other people’s blogs.
You cannot expect others to comment on yours if you don’t on theirs!
Do you have a genuine interest in what others are saying? Comment and get a discussion going. They may well then look at your blog, or someone else’s reading the comments may look to see who you are, and who these comments are coming from.
Also, if you do reference that article on your blog, then it is worth sending them an e-mail to let them know. They may then share that link, as they are getting exposure too.
So the process of writing your blog and then getting it out there is on the surface fairly straightforward.
Like anything that you are doing new, you need to learn the skills and practice.
And there is no reason why you should not be able to get good traffic flow, and grow your business.
Plant, grow, feed, grow more.
As long as you are:
- giving content
- being genuine
- connecting with people honestly and openly,
you will increase the traffic to your blog.
Click here to see the blogging platform I use, and try it out for a couple of weeks.
Wishing you success.
A dream without action is a dream
A dream with action is your future