What is the ideal length of a blog post?
Are you struggling with whether you should make it longer?
Do you think you are too wordy, and people won’t read it?
You can be influenced strongly by gurus telling you you need to write 2000 words, then trying to pad out your content. Or you can surf other blogs and see that some blogs are very short, and they seem to be well received.
Does it matter? Let us look at the reasons for writing your blog, and the sites that this information comes from, so that you can be sure you are writing the best blog content you can, at the best length, and do what is right for you, from today.
The purpose of your blog
Why are you writing your blog?
Now, you can be doing one or more, and good writing will incorporate most of these elements.
How much detail you go into regarding the subject is what you have to decide.
But the bottom line, in business, is that you want
- leads and
A blog is a conversation
The general style of a blog is informal. To build relationships, people need to get to know you. And they do that through your writing.
If you like having long conversations, you will probably write long blog posts.
If you are short and to the point, that will come over in your posts. Neither are wrong, it is the way you are, and that is your writing style.
Do you need to change it?
I think of reading blogs as I do reading magazines.
You flip through and see what catches your eye. If it is a short article, you can quickly look at the picture and the caption, and have a little laugh, or sigh.
If it is a longer article, you check the title, see if it is of interest, and then scan through to see if you want to read the whole thing. Then if you do, either take the time to read it, or keep it for later.
Think of how you yourself look at blogs.
Engagement in the blog depends on your content.
What people then do with that content is dependent upon the length of it.
Look at it as a scale of number of words, related to what that effect is.
A blog by Neil Patel on Quick Sprout showed their data that:
Posts on Quick Sprout that are longer than 1,500 words receive 68 percent more tweets and 22 percent more Face book likes.However, there is also evidence that the longer posts are generally from people who have been writing for a while, and therefore have followers.
Longer posts are also much better for SEO rankings. Are longer posts ‘better quality’, and who is to decide that: Google are increasingly trying to incorporate quality of content in their ranking algorithms.
However, shorter posts will engage people, and start discussions. They do get you known.
And the more you are known, the more you will be read, whatever length you write!
Generally people don’t make comments on a shorter post, until over 600 words, and then they will also start sharing. You’ll obviously still get the discussion and the comments.
A good post of about 1000 words will generally cover all bases: discussion, comments, likes and shares, and get into the rankings.
And if you can do that every day, then you are getting out there on a very regular basis, and will build a loyal following.
Practically, do you really think you can write 2000 to 2500 words per day. Is it necessary?
And, do you think your target market want it? On a daily basis? Do you read long posts? Daily?
I would read a 2500 word post as the Sunday papers. Once a week when you really have the time to digest it.
On a day to day basis, we get so much information these days, you are mainly scanning.
The reason 1600 words is used as a standard, is that in general that takes seven minutes to read.
But the data actually shows five to nine minutes are more or less equal in attention.
So that is the 1000 to 2000 words.
So, you are probably better to write 600 words a day, than not at all.
And 1000 per day, if you can, though an odd 600 wouldn’t be a disaster.
And if you have the time and inclination to produce an epic once a week, and it is appropriate for your market, do it.
The Ideal Length
The bottom line is, if you are blogging daily, you need to have a level of production that
- you can sustain,
- satisfies you in your writing, and
- gives the value you want to give, to get the engagement and
- develops the relationships you want to develop through your blog.
The same way that sometimes you don’t feel like writing a lot, and other days it flows, your readers maybe one day can’t be bothered with a long post, or don’t have the time, but would welcome a short thought or two.
You decide what the ideal length is for you.
Remember, you are blogging to give value to people and help them with any problems they may have.
And in turn, that helps develop your relationship with them, and helps you in your business.
The ideal length of your blog is the length that will do that.
p.s A dream without action is a dream
A dream with action is your future.